Privacy Policy
Effective date: 1st January 2026At QawlAI, privacy matters. This policy explains what personal data is collected, how it is used, who it may be shared with, and the choices available to you when you use QawlAI.com, contact QawlAI, or engage its services.
QawlAI
QawlAI.com
124 City Road, London, EC1V 2NX, United Kingdom
[email protected]
QawlAI is the data controller for the personal data covered by this policy.
Personal data may be collected directly from you, through your interactions with the website, through communications with QawlAI, or through tools used to provide services.
This may include:
- Name, email address, phone number, company name, and job title.
- Messages, enquiry details, booking information, and other correspondence.
- Call recordings, chatbot conversations, and related transcripts where these are used as part of service delivery or lead handling.
- Lead, client, account, and relationship information held in internal systems.
- Billing and payment information.
- Device data, website usage data, cookies, analytics data, and similar technical information.
In some cases, personal data may also be received from connected scheduling tools, communications tools, hosting providers, analytics providers, payment providers, and other service platforms used to run the business.
Personal data is used to operate the website, respond to enquiries, provide services, manage client relationships, improve internal systems, support marketing, and meet legal or security requirements.
This may include using data to:
- Respond to enquiries and arrange consultations.
- Deliver, manage, and support services.
- Route, prioritise, and manage sales conversations.
- Send service updates, follow-ups, and marketing communications where permitted.
- Improve website performance, customer experience, and internal workflows.
- Process payments and maintain business records.
- Protect systems, detect misuse, and comply with legal obligations.
Depending on the context, personal data is processed on one or more of the following legal bases:
- Consent — for certain cookies and some marketing activity.
- Contract — where processing is needed to provide services or take steps before entering into an agreement.
- Legitimate interests — where processing supports day-to-day operations, lead management, service improvement, business administration, or security, provided those interests are not overridden by your rights.
- Legal obligation — where processing is required by law.
QawlAI does not intentionally request special category data. If information of this kind is shared through forms, calls, transcripts, or other communications, it will only be processed where legally permitted and where appropriate safeguards are in place.
QawlAI uses cookies and similar technologies for essential site functions, analytics, advertising, and retargeting. Information about cookies should be provided clearly, especially where non-essential cookies rely on consent.
Cookie categories used on the site may include:
- Essential cookies — used for core site functionality, security, and technical operation.
- Analytics cookies — used to understand site traffic, usage patterns, and performance.
- Marketing cookies — used for advertising, retargeting, and campaign measurement.
Where required, consent will be requested before non-essential cookies are placed. Cookie preferences can also be managed through browser settings and any cookie controls made available on the site.
QawlAI may send marketing communications by email, SMS, or similar channels where permitted by law. You can opt out at any time using the unsubscribe link in a message or by contacting [email protected].
Personal data may be shared with service providers that support the operation of the website, communications, payments, analytics, marketing, hosting, automation, scheduling, customer management, and related business functions.
This may include providers supporting:
- AI and automation services.
- Communications and telephony.
- Payment processing.
- Hosting and infrastructure.
- Analytics and advertising.
- Email, productivity, scheduling, and customer management.
Personal data may also be disclosed where necessary to comply with legal obligations, enforce rights, respond to lawful requests, or protect QawlAI, its clients, or others.
Some providers used by QawlAI may process personal data outside the UK. Where that happens, appropriate safeguards are used to protect personal data in line with UK data protection requirements.
Personal data is kept only for as long as it is reasonably needed for the purposes set out in this policy, including business, legal, regulatory, tax, accounting, and security requirements. UK data protection rules require personal data not to be kept for longer than necessary.
Current retention approach:
- Lead data — kept while the relevant account remains active, then subject to deletion or restricted access after cancellation.
- Client data — kept while the relevant account remains active, then subject to deletion or restricted access after cancellation.
- Call recordings — kept while the relevant account remains active, unless removed earlier or deleted under a valid request.
- Chat transcripts — kept while the relevant account remains active, unless removed earlier or deleted under a valid request.
- Marketing data — kept while the relevant account remains active, then deleted or restricted after cancellation in line with account status.
Where systems or service providers retain data after cancellation, access may remain available for a limited period before deletion takes place.
QawlAI may use limited automated processes to support lead screening, routing, and prioritisation. If automated processing is used in a relevant way, individuals should be informed about it as part of privacy information.
These processes are designed to support business operations and do not by themselves make decisions with legal or similarly significant effects.
QawlAI uses reasonable technical and organisational measures to protect personal data against unauthorised access, misuse, loss, or disclosure. No internet-based system can be guaranteed completely secure, but appropriate safeguards are used to reduce risk.
QawlAI’s services are not directed at children, and QawlAI does not knowingly collect personal data from children.
Depending on your circumstances, you may have the right to:
- Access your personal data.
- Correct inaccurate data.
- Ask for deletion in certain cases.
- Object to or restrict certain processing.
- Withdraw consent where consent is relied on.
- Request portability where applicable.
- Complain to the Information Commissioner’s Office.
To exercise any of these rights, contact [email protected].
This policy may be updated from time to time. The latest version will always appear on the website with the latest effective date.
For any privacy-related question or request:
QawlAI
124 City Road, London, EC1V 2NX, United Kingdom
[email protected]